My love for art started young—I grew up obsessed with creativity and gave just about every hobby a go. Over time, I explored everything from baking, drawing and painting to digital illustration, and even now, those skills and interests flow naturally into my work.

Whether my retail management experience or running dispatch for a local coffee company, working with people has been something I've loved since my very first job and I'm so lucky that creating Twenty Five Digital® allows me to work with business owners in the most meaningful way.

I graduated with a marketing degree in my mid twenties after deciding accounting didn't quite have the creative flare I was craving. The psychology behind consumer marketing has always been a fascination of mine and now gives me a unique perspective for my design projects. From the trades to retail and everything in between, I'm here to make a human mark on this ever changing digital landscape.

Founding my own business felt like the right move after that. I’m originally from a small town near Newcastle upon Tyne in the North East of England, and after moving to Whanganui with my family in late 2005, I now call Auckland home. Perhaps most importantly, the name Twenty Five Digital® is a nod to my mum’s birthday—the 25th.

I’m open, honest, and am passionate about helping businesses show off their personality. In a world where handcrafted design is becoming harder to find I bring unique and creative thinking to every project. I love working with other business owners to translate their passion into a visual identities that stand the test of time.